We love watching paint dry; it’s fun! That is, when our clients take the time to consult with us, or better yet, a designer to help them plan and coordinate colors for their space. We appreciate projects of any type, but when a plan and strategic use of color is executed, 'watching paint dry’ has its rewards.

We know the impact that color can make on a space and people, so it’s exciting when we can watch a space come to life with purpose and goals in mind.

Angela Wright is known the world over as a researcher and color psychologist. We think very highly of her research and encourage anyone embarking on a painting project to take a peek at her work (and perhaps consult with a designer). It is highly instructive, especially since the investment of painting a large space has a psychological impact on anyone who comes into contact with the space.

Wright’s theory says there are four psychological primary colors: red, blue, yellow, and green. Red relates to the body, blue, to the mind, yellow, to the emotions, and green, to the balance between all three.

The major factor that Wright recognized was that there is no such thing as a wrong color. It’s in the combination of colors that evokes a reaction.

Another key finding of Wright’s research indicates that saturation of color is key. In fact, saturation is even more important than color itself. Color that is highly saturated will stimulate, while muted, more soft colors will soothe.

Many newer buildings that we are painting are designed with a lot of light. Very large windows and light coming in from many angles creates a dramatic effect. This is wonderful. It provides an opportunity to combine color that fits appropriately with a variety of space. A greeting area could utilize one color scheme, while a break area another, and the office space yet another. Much like creating a stunning photograph hinges on the correct use of light, choices of color in a large space very much depends on light too.

We have the privilege to work with many large companies who understand this and invest in the research needed to choose appropriate colors. Things they take into consideration are their brand colors, the purpose of each space, their company culture, and of course, light. It benefits everyone, especially employees, when color is taken into serious consideration.

The good news is that you don’t need to be a technology unicorn, or a multi-billion dollar corporation to create a space where productivity and relaxation coexist. All you need to do is spend a little time planning and using your imagination.

Tips to Remember:

• There are no wrong colors; it's the combination of colors that evokes a reaction.
  
• Saturation of color is key; color that is highy saturated will stimulate, while muted, more soft colors will soothe.
  
• Very large windows and light coming from many angles creates a dramatic effect, allowing the opportunity to combine color that fits appropriately with a variety of space.
  
• Things to consider when choosing a color scheme include: brand colors, the purpose of each space, company culture, and lighting.
  

Jim Stried can be reached at (847) 514.0830 or jstried@striedpainting.com.