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Creating Engaging and Successful Exhibiting Experiences

  • November 28, 2018
  • 4:00 PM - 6:00 PM
  • TradeTec Skyline, 1136 N. Garfield St, Lombard, 60148

Brought to you by the Associates and Trade Show Committee

Make a Lasting Impression at Your Exhibit

Attend this informational seminar and walk away with best practices! No sales gimmicks. You'll learn to engage and connect with potential clients and increase your ROI when exhibiting!  
Whether you are a seasoned trade show exhibitor, or just starting out, you may struggle thinking of fun and innovative ways to draw potential clients into your booth and keeping them there. Trade show attendees will walk away from your booth with a higher likelihood of remembering your business and contacting you if you give them an engaging experience to remember. You'll receive greater results from your trade show efforts by creating an overall experience for your visitors.  

That's why the Associates and Trade Show Committees have teamed up to host, Creating Engaging and Successful Exhibiting Experiences, a FREE workshop exclusively for BOMA/Suburban Chicago Associate Members. Join us to hear Bill Lauf of TradeTec Skyline as he explains how you can easily add an experiential dimension to your exhibit booth to make it unforgettable.  

Attendees will gain a deeper insight into the following concepts: 

  • Exhibit Design Planning
  • Strategic Messaging
  • Challenging a Traditional Approach
  • Booth Staffing
  • Maximizing your Return on Investment and Objectives (ROI/ROO)

The program will begin promptly at 4:00 p.m. Appetizers and adult beverages will be served.  

Due to space limitations, only one person per member company permitted.

About Your Presenter: 

Bill Lauf
Trade Show Strategy Consultant
TradeTec Skyline

Bill Lauf is a 35-year veteran of the trade show industry and has worked with TradeTec since 2014. With his previous experience as sales and trade show marketing educator, Bill brings a positive energy and sense of fun to his work. Bill is an accomplished speaker, having presented hundreds of live and online event marketing seminars and facilitated client workshops for booth staffers and their managers in how to maximize their personal and organizational effectiveness.

Take Advantage of this FREE Workshop TODAY!

Fees: This program is free to all BOMA/Suburban Chicago Associate members. Appetizers and beverages will be served. 

Register: Registration will close on Wednesday, November 21 or after maximum attendance is reached. 

BOMA/Suburban Chicago
1515 E. Woodfield Rd, Suite 110
Schaumburg IL 60173

Phone: (847) 995-0970
Fax: (847) 995-0971
[email protected]


BOMA/Suburban Chicago is
federated with 

BOMA International

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